BRAND GUIDELINE

BRAND PLATFORM

Principles

Personality & Tone Voice

Writing Guideline

IDENTITY SYSTEM

Brandmarks

Colour

Typography

Graphics & Iconography

Illustrations

APPLICATIONS

Print Media

Online

Presentations

Social Media

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BRAND GUIDELINE

brand platform

Defines our purpose, vision, and values, shaping how we communicate and ensuring message authenticity.

Identity System

Establishes the visual brand through logos, typography, color, graphic elements, and illustrations for a recognizable identity.

Application Design

Translates our identity across all media, from digital to print, showing consistent application of visual elements.

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