The challenge was to brand, design and launch a new healthy Tamarind snack brand in a market that is already saturated with offerings of delicious healthy snacks and a variety of Tamarind food products.

The team collaborated closely with the founders to comprehensively grasp the entire production process. This enabled us to acquire a profound understanding of the product’s value proposition, facilitating the development of a brand identity that vividly conveys the narrative across various aspects such as branding, packaging, to online experience.

• Brand design with storytelling and delight
• Crafted style guide to drive brand consistency
• Implemented design directions from brand and style-guide into all the required screens
• Designed product packaging 
• Website developed using Shopify platform
• Designed marketing materials that include SNS content and offline collaterals