A leading digital telco in Singapore with strong presence in the region. We are proud to be a long-term strategic partner with Circles Life (B2C) and eventually got engaged to be involved with Circles X (B2B) brand enhancement and supported a range of marketing design efforts such as crafting the brand guide, design and development of its new corporate website.

The brand is continuously evolving as we support the client on an iterative design approach, providing flexibility and agility that the team needs as they scale exponentially in the region.

• Refreshed brand identity incorporating B2C and B2B brand direction as well as business needs
• Created a design system that is being used widely across regional teams
• Developed the website using WordPress and created an user-friendly CMS to manage independently
• Supported handover of design assets to development team and provide QA support to ensure quality of overall design experience