dtcpay
Rebrand and website optimisation for a regional Web3.0 crypto payment company – dtcpay.com



Project Highlights
dtcpay is a MAS (Monetary Authority of Singapore) authorised crypto payment solutions provider in Singapore. We collaborated on a strategic end-to-end approach from brand redesign to website design and development.
We collaborated closely with the marketing team, employing an agile approach to successfully deliver the MVP website with prioritized features, well-timed for their regional HQ launch. Additionally, we provided assistance in the launch of various offline materials, including SNS collateral templates and credit card designs.
- Established a new brand direction and identity that gained positive reviews from members of the Fintech industry
- Created style guide to drive brand consistency for online and offline touchpoints
- Visually appealing graphic design to create a delightful experience as a differentiator in a competitive landscape
- Worked on an agile project approach and launched MVP website
- Developed the website using WordPress and created an user-friendly CMS to manage independently



“Greydient Lab’s work received positive feedback from our stakeholders. The team was incredibly responsive, professional and collaborative throughout ensuring a smooth process. They demonstrated strong understanding of our vision for this rebranding initiative.”
Marketing Manager, dtcpay



