MoneyOwl is Singapore’s 1st Bionic Financial Adviser where human wisdom and technology come together to deliver best-in-class financial advice that integrates national schemes.

Designing a financial product that helps communicate product clarity, relatable, bring feeling of lightness and importantly allows users to make informed financial planning decisions through design. 

• Created the brand identity from ground up collaborating with various internal stakeholders
• Co-shaped a brand that humanises robo-advisory in Singapore with the use of Owl mascot
• Created a friendly brand came down to a few important factors such as association with the finance industry but also giving it a bright outlook with an optimistic orange, fonts tonality and visual elements
• Designed the web app with user journeys in mind and keeping users informed throughout their digital journey