One of Singapore’s largest and most successful multi-partner loyalty programme with more than 2.1 million members and over 1,200 participating partner outlets featuring instant redemption, online rewards and innovative redemption promotions.

The team redesigned NTUC Plus brand identity that led the design of NTUC’s flagship Plus mobile app. With an user-centric design approach, the B2C membership and loyalty mobile app aims to bring great online experience.

• Conducted workshop to gather inputs from stakeholders and customers to understand what that is important to them in order to redefine Plus brand
• Collaborated closely with different teams to create cohesive marketing synergy of the loyalty point system of the Plus Rewards Programme (Plus Points)
• Designing with digital in mind, we consider traditional branding and digital design during early design stage
• A bold new look for NTUC Plus and created success stories internally