Plawarn – a web application product that is designed to serve the blue collar labour marketplace in Thailand. We collaborated with the Thai-based founders on a 8-week engagement to craft the brand direction and designing a user friendly product.

An experimentation of labour marketplace user experience — How might we design this application vastly different from the mid to higher level counterparts and yet simple enough to be adopted by the user group.

• Light-weight branding activity to align on brand direction that includes logo design
• Crafted style guide to drive brand consistency
• Implemented the design directions from brand and style-guide into all the required screens
• Designed the web app with user journeys in mind to keep users informed throughout their digital journey
• Supported design QA and handover of design assets to development team