Tazapay was founded as an accessible platform that enables Small and Medium-Sized Businesses (SMBs) to conduct cross-border trade securely and effectively.
We collaborated with the marketing team on a rebranding initiative and designed a product that would instill trust so as to carry out cross-border service trade using modern B2B digital payment methods.
- Revamped brand direction with new brand values and design language
- Crafted style guide to drive brand consistency
- Updated brand guide with templates for website banners, brochure and EDMs
- Designed the website with user’s mental model in mind with emphasis on providing clarity of escrow