Tazapay was founded as an accessible platform that enables Small and Medium-Sized Businesses (SMBs) to conduct cross-border trade securely and effectively.

We collaborated with the marketing team on a rebranding initiative and designed a product that would instill trust so as to carry out cross-border service trade using modern B2B digital payment methods.

• Revamped brand direction with new brand values and design language
• Crafted style guide to drive brand consistency
• Updated brand guide with templates for website banners, brochure and EDMs
• Designed the website with user’s mental model in mind with emphasis on providing clarity of escrow