A safe place for kids to play. A safer entertainment environment that parents can trust but where kids can find amazing content that’s perfect for them.

The kid-friendly UI uses icons and tips that a child can easily interpret. Inspired by our own childhood best friends, invisible pals, and favorite toys, we created characters that guide each child through the app, and grow along with them.

• Revamped brand direction with new brand values and design language
• Crafted style guide to drive brand consistency
• Designed guidelines and templates for website banners, brochure and marketing emails
• Included design of it’s responsive mobile layout