Headquartered in Singapore, Funding societies is the first peer-to-peer lender in Southeast Asia to engage an escrow agency to independently and safely manage investors’ funds.
Headquartered in Singapore, Funding societies is the first peer-to-peer lender in Southeast Asia to engage an escrow agency to independently and safely manage investors’ funds.
Funding Someone’s Else Ideas & Vision
Funding Someone’s Else Ideas & Vision
Attracting investors and SMEs towards crowdfunding ecosystem wasn’t an easy feed. Building trust as the foundation of this ecosystem was first steps. To tackle this step we turned to story telling.
Attracting investors and SMEs towards crowdfunding ecosystem wasn’t an easy feed. Building trust as the foundation of this ecosystem was first steps. To tackle this step we turned to story telling.
Structured from Grids
Structured from Grids
We used colours to clearly separate the pillars of funding societies’s business, for example blue being used for idea of investing, whilst purple being the colour for borrowing. The colours were then applied to the separate apps.
Re-imagining peer-to-peer transactions in the region in its simplest form. Creating a clear line between both investors and borrowers, Why they need each to support a growing economy.
Numbers, Numbers & Numbers
Numbers, Numbers & Numbers
We needed a type family that catered for numbers with also the flexibility of weights. Gilroy was the answer - it is a modern sans serif with a geometric touch. A younger brother of the original Qanelas font family. It comes in 20 weights, 10 uprights and its matching italics.
We needed a type family that catered for numbers with also the flexibility of weights. Gilroy was the answer - it is a modern sans serif with a geometric touch. A younger brother of the original Qanelas font family. It comes in 20 weights, 10 uprights and its matching italics.
A Human Touch
Vibrant & Fun
The illustrations depicts the various services provided by funding societies in a creative and dynamic manner. Arrangement and sizing elements will always help give a fresh look and feel. This also fits well with large impactful creative headlines.
The illustrations depicts the various services provided by funding societies in a creative and dynamic manner. Arrangement and sizing elements will always help give a fresh look and feel. This also fits well with large impactful creative headlines.
Building Societies Within The App
Building Societies Within The App
With a wide array of brand elements, guidelines and knowledge of their target audience, we mapped out user journeys and designed both web and mobile applications that catered to their ecosystem.
With a wide array of brand elements, guidelines and knowledge of their target audience, we mapped out user journeys and designed both web and mobile applications that catered to their ecosystem.
