Why can’t Happyhour be every hour? That’s the question we asked ourselves and 6 months later, We launched a web application called happyhour.sg.

Why can’t Happyhour be every hour? That’s the question we asked ourselves and 6 months later, We launched a web application called happyhour.sg.

Getting Tipsy, Loud & Bold

Getting Tipsy, Loud & Bold

Wanting to reflect the sense of enjoyment and fun into every inch of the brand, We played and explored various combinations and ended up with picking an edgy typeface like ‘Peperoncino Sans’ pairing it with paper-cut styled illustrations, and then fusing them with ‘loud’ expression in terms of brand tonality and voice.

Wanting to reflect the sense of enjoyment and fun into every inch of the brand, We played and explored various combinations and ended up with picking an edgy typeface like ‘Peperoncino Sans’ pairing it with paper-cut styled illustrations, and then fusing them with ‘loud’ expression in terms of brand tonality and voice.

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Happyhour’s Socialising Corner

Happyhour's Socialising Corner

We crafted the brand’s marketing approach by conceptualising a couple of interesting characters in a local bar. This allowed us to play various personas in the same very channel whilst still maintaining brand consistency and story.

We crafted the brand’s marketing approach by conceptualising a couple of interesting characters in a local bar. This allowed us to play various personas in the same very channel whilst still maintaining brand consistency and story.

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Brewing Up An Experience

Brewing Up An Experience

We made it our mission to also create the fastest experience we can, by removing unnecessary steps required for users to achieve their end goals. We sectioned the city in key regions and created a dropdown function instead of developing a usual search function.

We made our mission to also create the fastest experience we can, by removing unnecessary steps required for users to achieve end goal. We sectioned the city in key regions and created a dropdown function instead of developing a usual search function.

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© 2021 Greydient Lab — All Rights Reserved

© 2021 Greydient Lab
All Rights Reserved

© 2021 Greydient Lab
All Rights Reserved