Typography Leads The Way

Typography Leads The Way

TT Norms is of a neutral nature, which becomes more humanistic when stylistic alternates are on. Norms works equally well in large text arrays and in small headings, and it is “the one” universal geometric grotesk.

honestbee’s brand identity was crafted with the company’s character and strengths in mind. Focusing on the finer details like symmetry, curves and structure, we uplifted the brand’s original vision into a stronger identity.

Uniting Plus with Pay

Characteristics That Matched

Taking the important visual characteristics such as irregular curves at ends of the type, the gaps that fills up the letter and kerning spacing from the logotype ‘Plus!’ The type ‘pay’ is then better reformatted and tweaked to fit alongside the existing ‘Plus!’ type.

The Brand’s typography- proxima nova soft was a perfect pairing. Resulting in a hybrid that combines modern proportions with geometric appearances which gave its signature friendly 🐝 character and compassion.

Going Cashless With Food

Going Cashless With Food

With many startups entering similar markets, standing out from the competition became an obvious crucial factor. People have confidence in those who stay fresh, relevant and capable, with that in mind. After numerous experiments, Hex code #38482G became the new brand colour.

The creation of the brand book placed all guidelines and components into order. Accompanied with additional key brand materials like brand tonality, digital illustration & photography.