Staying Innovative

Staying Innovative

As Plus innovates and evolves, it was important that they redefine themselves to better present who they are and what they stand for. That required a bold new wordmark. We gathered inputs from customers and we know that these changes are what that is important to them.

As Plus innovates and evolves, it was important that they redefine themselves to better present who they are and what they stand for. That required a bold new wordmark. We gathered inputs from customers and we know that these changes are what that is important to them.

Making of Plus Sans

Making of Plus Sans

The sub branding typeface ‘Plus Sans’ represents the all the sub products of Plus. It was designed to work across all offline and online media and can be adapted appropriately depending on the environment in which the brand appears.

The sub branding typeface ‘Plus Sans’ represents the all the sub products of Plus. It was designed to work across all offline and online media and can be adapted appropriately depending on the environment in which the brand appears.

Plus, Everyone & Everywhere

Plus, Everyone & Everywhere

Co branding partnership, is when two companies (Plus and the other) form an alliance to work together, creating marketing synergy. The loyalty point system of the Plus Rewards Programme (Plus Points) stretches your hard-earned dollar and earns you privileges every time you shop.

Co branding partnership, is when two companies (Plus and the other) form an alliance to work together, creating marketing synergy. The loyalty point system of the Plus Rewards Programme (Plus Points) stretches your hard-earned dollar and earns you privileges every time you shop.

Orange Clad Crew

Orange Clad Crew

Digital illustrations portray the fun loving and creative aspects of the Plus brand. We designed vibrant illustrations with interesting compositions for projects catered for consumers, whilst Illustrations used for corporate communications should be toned down with straightforward compositions.

Digital illustrations portray the fun loving and creative aspects of the Plus brand. We designed vibrant illustrations with interesting compositions for projects catered for consumers, whilst Illustrations used for corporate communications should be toned down with straightforward compositions.

Brand Flexibility

Brand Flexibility

The brand guidelines demonstrate the flexibility of how the Plus Brand Identity System can accommodate dramatic shifts in tone, while still maintaining brand consistency.

The brand guidelines demonstrate the flexibility of how the Plus Brand Identity System can accommodate dramatic shifts in tone, while still maintaining brand consistency.

The Plus App

The Plus Lifestyle

The digital plus app symbolising the harmony we are aiming to archive between our merchants and consumers. We want to create and visualise the flow between them as seamless as fluid and at the same time distinctive.

The digital plus app symbolising the harmony we are aiming to archive between our merchants and consumers. We want to create and visualise the flow between them as seamless as fluid and at the same time distinctive.