Enabling Clarity & Confidence
Enabling Clarity & Confidence
Type tells a story. The right typeface, used consistently, builds character. We reestablished taiger’s brand typography by bringing in the all-rounded functional type family ‘TT norms’. After which a clear hierarchy of information was crafted out extending the brand’s reach.
Type tells a story. The right typeface, used consistently, builds character. We reestablished taiger’s brand typography by bringing in the all-rounded functional type family ‘TT norms’. After which a clear hierarchy of information was crafted out extending the brand’s reach.
Intelligent Identity
Intelligent Identity
After establishing clarity at the very core of the brand, we builded a visual design system that echoed the B2B language throughout the entire TAIGER brand. The use of guidelines within the system showcases the reliability and confidence in their products by the means of imagery and typography.
After establishing clarity at the very core of the brand, we builded a visual design system that echoed the B2B language throughout the entire TAIGER brand. The use of guidelines within the system showcases the reliability and confidence in their products by the means of imagery and typography.
Editorial Materials
Editorial Materials
We also used colours to clearly separate the pillars of funding societies’s business, for example blue being used for idea of investing, whilst purple being the colour for borrowing. The colours were then applied to the separate apps
We also used colours to clearly separate the pillars of funding societies’s business, for example blue being used for idea of investing, whilst purple being the colour for borrowing. The colours were then applied to the separate apps
Enlarging The Experience
Enlarging The Experience
Not everyone understands the complex language of artificial intelligence. Supervising the user’s experience from education to sales was a vital objective when it came to crafting the TAIGER’s website.
Not everyone understands the complex language of artificial intelligence. Supervising the user’s experience from education to sales was a vital objective when it came to crafting the TAIGER’s website. We achieved this by demonstrating real statistics attained by their products and showcasing testimonials from their clients.