For Core Atelier Pilates, we developed a brand and website that convey calm confidence and disciplined movement. Through a pared-back design system, intentional typography, and a streamlined booking journey, the studio now has a premium digital presence that differentiates it within the boutique wellness landscape and supports sustainable growth.

We carried this same sense of control through the end-to-end user journey, ensuring the experience remains calm, intuitive, and seamless. From class discovery to booking, each step was designed to reduce cognitive load and guide visitors with clarity.