Singapore’s 1st Bionic Financial Adviser where human wisdom and technology come together to deliver best-in-class financial advice that integrates national schemes.
Singapore’s 1st Bionic Financial Adviser where human wisdom and technology come together to deliver best-in-class financial advice that integrates national schemes.
Wise Owl’s Advice
Wise Owl’s Advice
Shaping a brand that humanises robo-advisory in Singapore. After much experimentations, we went ahead with a owl, which strongly symbolises knowledge. Moneyowl strives in giving users personalised recommendations through robo-advisory journeys.
Shaping a brand that humanises robo-advisory in Singapore. After much experimentations, we went ahead with a owl, which strongly symbolises knowledge. Moneyowl strives in giving users personalised recommendations through robo-advisory journeys.
Buddy-Buddy Brand
Buddy-Buddy Brand
Designing a friendly brand came down to this few important factors. First picking colours that were closely associated with the finance industry but also giving it an bright outlook with an optimistic orange. Second was to pick Muli is a minimalist sans serif typeface that echoes a confident tonality. Lastly playing around with element sizes within the composition gave the illustrations a fun outlook that fitted the brand very well.
Creating a friendly brand came down to a few important factors. First picking colours that were closely associated with the finance industry but also giving it an bright outlook with an optimistic orange. Second was to pick Muli is a minimalist sans serif that echoes a confident tonality. Lastly playing around with element sizes within the composition gave the illustrations a fun outlook that fitted the brand very well.
Vibrant & Fun
Vibrant & Fun
Digital illustrations helped paint a clearer and more vivid picture of the brand. The colour-oriented flat style helps their illustration style stand out. It’s visually appealing with vibrant colours that engage our customers.
Digital illustrations helped paint a clearer and more vivid picture of the brand. The colour-oriented flat style helps their illustration style stand out. It’s visually appealing with vibrant colours that engage our customers.
Honest & Straightforward Journeys
One-Stop Journeys
Working closely together with the their team, we constructed the visual design system that embodies the honestbee app. The user journeys were created to be as straightforward as possible with the ample touch visual honesty.
Designing their web app also came with the important role of maintaining the friendly aspect of the brand to keep users engaged - we constructed a better and more relatable design system which utilised a range of owl characters, brand centric user interfaces like pop ups and cartoon like motions.
