NTUC Plus ( SG )

NTUC Plus ( SG )

One of Singapore’s largest and most successful multi-partners loyalty programme with more than 2.1 million members and over 1,200 participating partner outlets featuring instant redemption, online rewards and innovative redemption promotions.

We redesigned NTUC Plus brand identity that led to the design of NTUC’s flagship Plus mobile app. With a user-centric design approach, the B2C membership and loyalty mobile app aims to bring great online experience.

One of Singapore’s largest and most successful multi-partners loyalty programme with more than 2.1 million members and over 1,200 participating partner outlets featuring instant redemption, online rewards and innovative redemption promotions.

We redesigned NTUC Plus brand identity that led to the design of NTUC’s flagship Plus mobile app. With a user-centric design approach, the B2C membership and loyalty mobile app aims to bring great online experience.

Scope of Work

Brand Strategy

Mobile App UX/UI Design

Illustration

Brand Design

Client / Year

NTUC

2023

Scope of Work

Brand Strategy

Mobile App UX/UI Design

Illustration

Brand Design

Client / Year

NTUC

2023

Scope of Work

Brand Strategy

Mobile App UX/UI Design

Illustration

Brand Design

Client / Year

NTUC

2023

© 2025 Greydient Lab

© 2025 Greydient Lab

© 2025 Greydient Lab